Tips to set up an event website that doesn’t turn the attendees off

Posted on March 4, 2014

To start creating the buzz that will attract many attendees to your event, you need to have a well-designed, informative and engaging website. Straightforward as it may seem, there are still a lot of websites that are frustratingly unappealing in terms of content and form. Please, remember these points (says every attendee ever):

Include the date and venue

It may sound surprising to you, but here at Confrenz, we come into contact with a lot of event websites and it doesn’t cease to stun us that some organizers actually do forget about it. It’s an instant turnoff that puts the very existence of your website in jeopardy – if you come across as too sloppy to feature essential event info, why would anyone bother?

Remember what it’s for

No matter what effort you put into your website being attractive and thorough, it has to serve its purpose: get people to sign up. You can’t afford to put the ‘Register’ button & registration info in some hidden, obscure place that requires switching from page to page. It has got to be visible and well positioned someplace at the top of the page. The simple marketing truth works here as it does anywhere else: you have to ask your recipient to act, not just have an intention for it.

(Photo source: http://studioquixotic.com/2013/11/computering-seo/)

Make timely updates

Apart from getting the tickets sold to them, your visitors want to be provided with relevant and updated information – speakers, sponsors, the schedule, etc. It has to appear on the website quite often because 1. it’s one of the factors impacting the signup motivation 2. a website not updated for three months gives the reader an impression that nobody really cares about the event. So, why should they?

Set ‘Em Out!

The website needs to be easy searchable so you won’t get stuck wondering why it underperforms even though it’s informational, well-structured and relevant. The optimization for your social media channels, splitting each prominent subsections (e.g. speakers, sponsors), writing really great copy – it’s all a dominant part of the game. Get on board or else you might see your website drown in the ocean of similar ones which are prepared better in just a few aspects.

Socialize

Engagement tends to be stronger when you provide your audience with a dedicated and informative social environment. Your website should direct the attendees to your Facebook, Twitter, Pinterest, etc. accounts, where they should see updated info and feel welcome to join the discussion. With its greatest real time emphasis, Twitter is especially important to make use of, as this is what keeps people entertained at all stages of an event.

To sum up, follow these simple steps and remember what you want to convey with your event website. It does indeed require some effort to keep a lively and useful site, but it’s one of the musts for an event prof, as otherwise you may send a signal that it’s not important for you that people get a decent information channel. No one can afford that, as such a message is then bound to get across and your prospective attendees may say ‘bye’ long before the event kicks off.

(Photo source: http://studioquixotic.com/2013/11/computering-seo/)

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